From arable farming to farm abattoir, beef farming to biogas, cereals to building conversions, Antony Pearce has experienced the ABCs of farm diversification. Qualifying as an accountant before returning to the family farm, Antony has built on his training, fusing farming and finance to reposition his family business. Supported by a strong finance team, Antony is passionate about helping farming families make the leap into a diversified enterprise, which is why he established Dudley Peverill with Alex Moss.
Getting an idea from imagination to functioning enterprise can be a difficult journey, especially if you don’t have experience. Sometimes just settling on the right diversification idea can be a stumbling block. Which idea is worth pursuing?
Antony has the expertise and experience to guide you through the process, from idea generation and evaluation to establishing the enterprise.
Antony works with clients to identify what ideas best suit them as individuals and families, co-ordinating the client’s skill sets and preferences with the assets and natural capital of their farms.
Diversification opportunity can be the brainchild of the excited and youthful generation. This can lead to friction between generations if the need for capital or access to land is restricted by painful experience or aversion to risk. Having experienced a protracted but successful succession process in his own family business, Antony is sensitive to these issues and well placed to mentor and mediate.
Alex, a partner within Dudley Peverill Associates from the beginning, is understanding and sympathetic regarding the limited time an active farmer has to invest in other ventures. Alex believes in a healthy work life balance and sees how a successfully diversified business can help to alleviate pressures in both family and financial situations. He is on hand to drive the delivery of rural diversification projects regardless of scale and enterprise from idea to implementation.
Alex began his professional career as a farming consultant advising mainly on arable farms, after graduating from Harper Adams University with a BSc (Hons) degree in Farm Business Management. With his practical and advisory farming experience, Alex is well placed to understand the pressures of modern day farming and the time constraints it can place on even the most driven and innovative rural business owner.
During his time as a farming consultant and considering the impending change in farming policy, Alex realised the need for a conscientious and motivated team that can take on the responsibility of assisting rural business owners in diversifying their business, therefore creating a more financially stable and profitable enterprise mix, whilst reducing the workload and stress associated with the creation of agricultural and non-agricultural ventures.
He is motivated by helping to enrich the lives of others who share similar passion for the countryside, allowing them to continue to do what they love indefinitely and live a happier life. In his spare time Alex can be found shooting, socialising and enjoying the countryside. Everything starts with an idea, make your first step towards a resilient and thriving business by picking up the phone and speaking to the Alex from the Dudley Peverill team today.
Offering professional finance and analytical support to Dudley Peverill is Sandy Roost. Sandy is an Associate Chartered Management Accountant and has worked with Antony since 2017, working at Moat Farm, Stoke Mandeville. Her finance and commercial skills have driven the delivery of a variety of farm, property, land and end consumer projects such as the inception of a commercial storage enterprise, solar farming diversification, production and bringing to market sloe gin at Christmas time, finance support to the research and development of a radically new biopesticide product.
Sandy brings to the table a wealth of finance expertise collected along her professional path. She did her Accountancy training with Southern Water managing multi million pound capital projects cleaning up the sea shores of the South Coast. She moved into Telecommunications at a time when mobiles were Nokia bricks and Voice Over IP was just blue sky thinking.
Along the way, cheering her every day is her two teenage treasures, her love of tennis, running, flowers and allotmenteering.