Farm Diversification | Rural Diversification

Specialists in Rural Projects & Farm Diversification

Your Partner for Rural Diversification Projects

Dudley Peverill, a team of experienced rural consultants, specialising in rural or farm diversification projects, covering estate masterplanning, rural consultancy, funding & finance, and project management.

We help rural landowners, farms and estates across the UK to unlock the full potential of their assets through the delivery of farm diversification and rural diversification projects.

Our Integrated Team, Around Your Project

Three specialist teams, working as one. Whatever your project, we combine the right expertise to deliver it – explore what each department does below.

Rural Project Consultancy

Estate Masterplanning
Project Feasibility Planning
Business Planning
Investment Appraisals
Planning Advice
Class Q Prior Approval (agricultural buildings to dwellinghouses)
Class R Prior Approval (agricultural buildings to flexible commercial use)
Diversification & Project Advice
Market Analysis

Funding and Finance

Capital Structuring
Raising Finance
Grant Advice & Applications
Budget Forecasting
Joint Ventures & Concessions
Operators & Leasehold

Construction Project Management

Tendering & Procurement
Stakeholder Management
Project Team Management
Contractor Oversight
Construction Management
H&S Risk Management
Principal Designer Roles
Building Control Applications
Cost Control & Monitoring

A Proven Path from Concept to Completion

Every farm and rural diversification project is different, but our structured approach flexes to your goals. The result is seamless progress and the confidence that cost, time, and quality stay in your control from day one to delivery for your farm diversification and rural diversification project.

Hover a stage to see what happens

Stage 0

Estate Masterplanning

Strategic clarity before any single project begins.

An estate-wide strategic report that defines the long-term vision, maps constraints and opportunities across the whole holding, prioritises the most viable projects, and establishes the sequence in which they should progress.

Gateway 0 review · proceed, refine or stop

0 Estate Masterplanning

Stage 1

Project Feasibility Planning

Test the idea rigorously before design and project costs begin to accumulate.

Stage 1 focuses on a specific building, site, or enterprise opportunity, with a detailed assessment of commercial viability, planning prospects, programme, and risk. Grant and finance routes are planned here, so funding is built into the project from the outset.

Gateway 1 review · proceed, refine or stop

1 Project Feasibility Planning

Stage 2

Concept Design

Shapes options that are creative, commercially sound, and capable of securing consent and funding.

We manage the project team to develop design options that are appropriate to their rural context, operationally functional, and financially viable. Early technical specialists are coordinated so constraints are identified and mitigated before further investment.

Gateway 2 review · proceed, refine or stop

2 Concept Design

Stage 3

Spatial Coordination

Coordinate all specialists, assemble the planning application, secure consent.

This is where the planning application is assembled and submitted. We coordinate all technical specialist inputs, ensuring each consultant delivers on programme and budget, while financial viability is continuously reviewed as design detail increases.

Gateway 3 review · proceed, refine or stop

3 Spatial Coordination

Stage 4

Technical Design

Finalise all specifications, budgets, and procurement documentation - ready to build.

We prepare everything required by contractors, lenders, and grant bodies. Final budgets are tested through tendering and value engineering to achieve the optimal balance of cost, quality, time, and client objectives.

Gateway 4 review · proceed, refine or stop

4 Technical Design

Stage 5

Construction

Deliver safely, on programme, within budget, and to your objectives.

We manage the construction phase as your independent client-side project manager, covering cost control, programme management, change control, H&S auditing, and grant claims. We act exclusively in your interests.

Gateway 5 review · proceed, refine or stop

5 Construction

Stage 6

Handover

Finish completely. Document thoroughly. Begin operations with confidence.

We manage project close-out and handover, ensuring all statutory requirements are fully discharged. Warranties, guarantees, H&S files, and O&M information are compiled into a single clear handover pack.

Gateway 6 review · proceed, refine or stop

6 Handover

Stronger Project Outcomes Through Collaboration

We work alongside rural surveyors, legal advisors, specialist planning consultants, architects, and other professionals, strengthening project outcomes through shared expertise and joined-up thinking. Furthermore, with a deep knowledge of the rural sector, diversification, construction, and the unique needs of farmers and landowners, we bring sector-specific insight that complements the skills of fellow professionals. Ultimately, we see advisors as partners and welcome opportunities to combine strengths to deliver the very best results for clients.

Client Stories

Farm Diversification & Rural Projects

Pitchcott Farm

Aedda’s Farm Distillery

Yew Tree Farm

25,000ft2 Farm to Commercial Use Redevelopment

We approached Dudley Peverill to create an estate masterplan, which immediately gave us a clearer sense of direction. They guided us through a feasibility stress test on an old Crendon barn, handled the entire planning process, and kept us fully updated throughout the build. We have achieved a brilliant 18% return on investment — giving us the confidence to push forward with the next project in our masterplan.

Dudley Peverill provided invaluable help with diversification strategy, feasibility studies, financial modelling, and grant funding. They managed a complex construction project, taking Pitchcott Farm from concept to completion, and it’s now the destination we hoped it would be.

We received a Strategic Estate Masterplan from Dudley Peverill to help us realise our ambitions of operating a farm shop and retail operation on the estate. The strategic plan recognised the opportunities and challenges within our estate, and I was especially impressed by the subtle insights they gained from spending time with the estate team and I during their site visit.

Dudley Peverill are not only providing a much needed service in the bewildering world of farm diversification, their approach to doing so is flawless. They assessed us with no preconceptions about our situation, and offered a uniquely tailored combination of options — taking into consideration our financial and geographical limitations. We never felt we were being given the “hard sell”, nor did they sugar-coat our options. I feel much more confident embarking on our endeavour with the help and support of DPA.

Dudley Peverill helped me create a strategy for my farming estate, which increased my understanding of diversification opportunities available. They helped me understand how best to tackle each project, to drive my business towards my end vision.

The Diversification Planner offers a useful insight, and certainly forms a platform for all farmers looking to diversify to assess what will work for them — regardless of the financial side of things. Very clever.

It was a pleasure to work with Dudley Peverill. They showed a deep knowledge of the sector alongside an energy and enthusiasm for all possible diversifications.

Dudley Peverill have ensured the continual progress of our estate, without sacrificing its value as our home. We are particularly grateful for them being so “on it”!

I’m glad we met and now I know what Dudley Peverill are all about — a good first approach to kick these things off rather than going in blind with no support, saving on abortive costs and setting out a clear strategy.

Dudley Peverill take a wider view of a project than just the construction itself. They understand the planning, technical and practical considerations that need to be addressed before work starts, which helps identify potential issues early and gives the project a solid foundation. That upfront planning adds real value and is why we’re happy to continue working with them.

Having recently inherited a farm I was eager to sense check my plans for its future development and management. The team at Dudley Peverill were able to provide a fresh perspective on the options available, supporting and validating my own thoughts whilst also presenting some alternatives which I had not considered.

Dudley Peverill have been instrumental in efficiently providing the expertise and time which I lack in our day to day business with regards to our non-core activities. Enlisting their help has enabled desirable diversification concepts to be thoroughly explored using their knowledge and extensive contacts, meaning that momentum and productivity is maintained in our diversified enterprises.

Have a conversation with us

If you are a landowner, or are representing a landowning client, and are in need of some specialist rural project advice, we’d welcome an initial conversation to explore how we can best add value.

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