Dudley Peverill

Our Partners

Antony Pearce

From arable farming to farm abattoir, beef farming to biogas, cereals to building conversions, Antony Pearce has experienced the ABCs of farm diversification. Qualifying as an accountant before returning to the family farm, Antony has built on his training, fusing farming and finance to reposition his family business. Supported by a strong finance team, Antony is passionate about helping farming families make the leap into a diversified enterprise.

Antony has the expertise and experience to guide you through the process of farm diversification. From idea generation and evaluation to establishing the enterprise, Antony works with clients to identify what ideas best suit them as individuals and families, co-ordinating the client’s skill sets and preferences with the assets and natural capital of their farms.

Diversification opportunity can be the brainchild of the excited and youthful generation. This can lead to friction between generations if the need for capital or access to land is restricted by painful experience or aversion to risk. Having experienced a protracted but successful succession process in his own family business, Antony is sensitive to these issues and well placed to mentor and mediate.

Antony Pearce

Alex Moss

Alex began his professional career as a farming consultant and agronomist advising mainly on arable farms, after graduating from Harper Adams University with a BSc (Hons) degree in Farm Business Management. With his practical and advisory farming experience, Alex is well placed to understand the pressures of modern day farming and the constraints it can place on even the most driven and innovative rural business owner.


Alex has strong expertise in rural and agricultural business. An innovative problem solver and a highly empathetic individual, he heads up project management at Dudley Peverill, delivering diversification projects on the ground and managing highly professional project teams.


Alex is motivated by helping others who share his passion for the agriculture and rural Britain. In his spare time Alex can be found working on the home farm, shooting, skiing, socialising, in the gym or enjoying the countryside.

Book an informal chat with us today

Do you like the sound of working with us? Do you need help delivering your rural business diversification? We’d be delighted to have an informal, no-obligation initial consultation with you to determine how we can help you get the best out of your assets.